Pankaj Kumar Ojha; Priyanka Kumari

doi:10.24906/isc/2016/v30/i2/152083

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Authors

Pankaj Kumar Ojha
Department of Extension Education, Dr. Rajendra Prasad Central Agricultural University, PUSA, Bihar ,IN
Priyanka Kumari
Department of Extension Education, Dr. Rajendra Prasad Central Agricultural University, PUSA, Bihar ,IN

DOI:

https://doi.org/10.24906/isc/2016/v30/i2/152083

Keywords:

Ambient Media, Communication.

Abstract

As communication is a process by which two or more people exchange ideas, facts, feelings or impression in ways that each gains a common understanding of meaning, intent and use of message (Leagans, 1961). This is a conceptual paper. The ambient media is really one of the new and unique trends of media or communication. This aims to introduce the basic description of the various scopes of ambient media and also focuses the reasons of the growth of ambient media. This also focuses its effectiveness in various perspectives.