Shollapur, M. R. and Anitha, R. (2007) “Brand Positioning: A Study on Microwave Ovens”, DHARANA - Bhavan’s International Journal of Business, 1(1), pp. 59–63. Available at: https://informaticsjournals.co.in/index.php/dbijb/article/view/16140 (Accessed: 7 November 2024).