Online Brand Building: Lessons from Top Brands

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Authors

  • Ragini Bhati
     ,IN
  • Harsh V. Verma
     ,IN

Keywords:

Online Brand Building, Internet

Abstract

The purpose of the present conceptual paper is to identify the elements of online brand building, based on a literature review and mini case studies of successful brands. It is based on a thorough analytical review of literature and an extensive web-based search. The available literature on online brand building presents many different ideas about the domain. The study aims at delineating the concept of online brand building. It finds that brand-building efforts need to be aligned with the changing technology and provides a basis for the formulation and implementation of online branding strategies.

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Published

2018-05-16

How to Cite

Bhati, R., & Verma, H. V. (2018). Online Brand Building: Lessons from Top Brands. Journal of Business Thought, 8, 71–82. Retrieved from https://informaticsjournals.co.in/index.php/jbt/article/view/21199

Issue

Volume 8 April 2017- March 2018

Section

Article

License

All the articles published in JBT are distributed under a creative commons license. The journal allows the author(s) to hold the copyright of their work (all usages allowed except for commercial purpose).
Received 2018-05-16
Accepted 2018-05-16
Published 2018-05-16

 

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