Global Warming and Neuromarketing: An Opinion-Based Neurocognitive Analysis of Associated Lifestyle Modifications

Abstract

Each and every single living organism is intricately bound to the very fabric of the biosphere. However, the anthropogenic contribution in shaping the nature of this biosphere is quite significant, endangering the homeostasis of nature. The natural occurrence of global warming has been aggravated by tenacious human exploitation of natural resources. Even though there are several well-documented implications of this phenomenon, one of the least discussed is its effects on neurocognition. It has already been established that suboptimal heating and cooling affect various aspects of human cognition, encompassing rationality, decision-making capabilities, attention, sapience, learning, and memory-associated tasks. The resulting unwanted alterations in ethological manifestations may have a devastating impact on overt quality of life and thereby, societal restlessness. It is imperative to understand the psychosocial presentation of climate change and mitigate the possibilities of cognitive impairment. Here, we perform an opinion-based retrospective study to understand the effect of global warming on neurocognition. We also intend to excavate the enforced impact of climate change on the purchase potential of cooling utilities as well as perform a psycho-analytical study on their prioritisation from being a want to a necessity, emphasising neuromarketing-based implications.