Modeling Business Performance using Marketing Capabilities and Competitive Strategies of Iranian Telecom Industry

Jump To References Section

Authors

  • Hawre Kohzadi
     Department of Management, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran ,IR
  • Saman Sheikhesmaeili
     Department of Management, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran ,IR

DOI:

https://doi.org/10.18311/jeoh/2016/14751

Keywords:

Business Performance, Competitive Strategy, Huawei Technologies Services Iranian Company, Market Orientation

Abstract

The overall purpose of this study was the modeling of the structural relationships between marketing capabilities, competitive strategy and business performance in the Huawei Iranians service telecom industry. Instruments for gathering data needed is used to analyze the hypothesis of the present study was a questionnaire, that standard questionnaire was used to measure variables. The sample of the study included all employees of Huawei service units Iranians are formed. Using a sample of 318 subjects was selected randomly. Cronbach's alpha was used to determine the reliability of the results show the power of research tools for gathering information was provided. For statistical analysis, descriptive and inferential statistical methods were used. The data in SPSS software and statistical tests applied Lisrel with respect to this research, were analyzed. The results indicate that all hypotheses were confirmed in the study are significant. Finally, at the end of proposals to strengthen the relationships between variables is expressed.

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

Downloads

Published

2016-06-18

How to Cite

Kohzadi, H., & Sheikhesmaeili, S. (2016). Modeling Business Performance using Marketing Capabilities and Competitive Strategies of Iranian Telecom Industry. Journal of Ecophysiology and Occupational Health, 16(3-4), 103–111. https://doi.org/10.18311/jeoh/2016/14751

Issue

Volume 16, Issue 3-4 December 2016

Section

Articles
Crossref
Scopus
Google Scholar
Europe PMC

 

References

Awwad M. S., and Agti, D. A. M. (2011) The Impact of Internal Marketing on Commercial Banks' Market Orientation. International Journal of Bank Marketing, 29, 308-332.

Cadogan, J. W., Diamantopoulos, A., and Siguaw, J. A.(2002). Export Market-Oriented Activities: Their Antecedents and Performance Consequences.Journal of International Business Studies, 33, 615–626.

Deshpande´, R. J. Farley, J. U. and Webster, F.E. Jr (1993) "Corporate Culture, Customer Orientation and Innovativeness in Japanese Firms: A Quadratic Analysis”, Journal of Marketing, 57, 23-37.

Jaffer, S. (2012), To Evaluate the Impact of Market Orientation on Business Performance in Iran Khodro, Master's Thesis, Field Executive Management, PNU.

Ketchen, D. J., Jr., Hult, G. T. M., and Slater, S. F. (2007).Toward Greater Understanding of Market Orientation and the Resourcebased View. Strategic Management Journal, 28, 961–964.

Narver, J.C., and Slater, S.F.(1990) "The Effect of a Market Orientation on Business Profitability,” Journal of Marketing, 54, 20-36.

Nourallahi. Somaye, Kafashpour, Azar, Hadadian. Aliereza, (2013), "The Effect of Marketing Capabilities on Market Performance Through Variable Creating Superior Value for Customers in the Food Industry Toos Industrial Estate”, Mashhad, The National Conference of Modern Management, Golestan, Gorgan.

Schalk. A. and Gudlaugsson. (2008) . Market Orientation in Banking. Institute of Business Research. Unpublished.

Vazyfedoost. Hossain, Hajlo. Mohammad Hossain, Nazarpour. Faride, (2013), "Evaluate the Impact of the Introduction of the Porter's Competitive Strategies to Meet the Needs of Corporate Clients Petrochemical Market Orientation”, Organizational Culture Management, 11.

Vehabzade. Shadan, Alipour. Zahra, Moghbalan. Mo hammad Hassan, (2012), "Examine the Role of Market Orientation on the Performance of the International Bank Mellat”, Journal of Management, 9.

Mohammad Ali Karimzadeh and Mojgan Javedani (2010).An assessment of lifestyle modiï¬cation versus medical treatment with clomiphene citrate, metformin and clomiphene citrate–metformin in patients with polycystic ovary syndrome, Fertility and Sterility Vol. 94, No. 1, June 2010, doi:10.1016/j.fertnstert.2009.02.078.

Mohammad Reza Hafezi Ahmadi, Masood Yasemi, Hadi Peyman, Karim Hemati, Javaher Khajavikhan, Monireh Yaghoubi, Lida Bimanand, Prevalence and Risk Factors of Oligospermia in Infertile Men.Journal of Clinical and Diagnostic Research.2014 Sep, Vol-8(9): FC11-FC13. DOI: 10.7860/ JCDR/2014/8611.4887

Mojgan Javedani Masrour, Atena Shafaie, Ladan Yoonesi, Hossein Aerabsheibani and Sanaz Javedani Masrour (2016). Evaluating Endometrial Thickness and Vascular Ultrasound Pattern and Pregnancy Outcomes in Intrauterine Insemination Cycle, Asian Journal of Pharmaceutical Research and Health Care (2016), Vol 8(S1), 24-29, 2016 ISSN (Online) : 2250-1460 DOI: 10.18311/ ajprhc/2016/7718