Corporate Social Responsibility Activities by Ambuja Cements Limited: Developing the Local Community Through Various Initiatives

Abstract

With the advancement of the modern civilization and increasing trend of mining activities, safety of human being, environment pollution and reestablishment of bio-diversity have become prime concerns at mining and other industrial areas. Mining companies by virtue of its type of work destroy the natural land and environment which have responded over the years to the need of Corporate Social Responsibility (CSR) activities. The natural bio-diversity and environmental conditions are very much affected due to the mining activities. The need of CSR activity further strengthened due to open resistance from the local communities and government authorities. However, in recent years, more and more companies are focusing on global sustainability and social responsibility. With the advent of The CSR Act, 2013, there has been an alignment achieved by the companies while fulfilling social responsibility. While companies directly or indirectly involved in industrial mining are increasingly being questioned on sustainability issues, there are several companies who have made CSR and sustainability an integral part of their operations right from the beginning. Ambuja Cements Limited (ACL) has been recognised and awarded many times for the CSR activities surrounding its mining and plant areas. This paper aims to highlight various CSR activities which are strategically built as a core part of ACL's operations that ensure overall sustainability of the business with the participation from one of its key stakeholder – the community.