A Study on the Factors Influencing Consumer Buying Behaviour towards Electric Vehicles among University Students in Anand City

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Authors

  • Nilamben Johnbhai Parmar
     Post Graduate Department of Business Studies, Sardar Patel University, Vallabh Vidyanagar Nagar, Anand - 388120, Gujarat ,IN
  • Suresh P. Machhar
     Post Graduate Department of Business Studies, Sardar Patel University, Vallabh Vidyanagar Nagar, Anand - 388120, Gujarat ,IN

DOI:

https://doi.org/10.18311/sdmimd/2024/33524

Keywords:

Consumer Buying Behaviour, Electric Vehicles (EVs), Environment, Transportation

Abstract

This study aims to investigate the different factors influencing consumer buying behaviour towards Electric Vehicles (EVs). The research was mainly based on primary data and selected populations as university students of Anand, Gujarat and also used secondary data sources to collect information regarding EVs. This study bridges the research gap and selects 225 respondents to the convenience sampling method. Frequency distribution, percentage, mean, standard deviation and various statistical methods such as the reliability test, KMO and Bartlett’s test, factor analysis, and non-parametric test were carried out. The result extracted six influencing factors for consumer buying behaviour towards EVs such as high maintenance, reliability, EV features, inflation, environment, and cost-benefit. The use of EVs by the majority of respondents confirms that there is a potential for future expansion. The present study helps customers/consumers know about purchasing EVs benefits and the EVs industry. It is believed that the findings make an important contribution to EV industries, policymakers, future researchers, and those who want to purchase EVs.

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Published

2024-11-05

How to Cite

Parmar, N. J., & Machhar, S. P. (2024). A Study on the Factors Influencing Consumer Buying Behaviour towards Electric Vehicles among University Students in Anand City. SDMIMD Journal of Management, 15(2), 27–37. https://doi.org/10.18311/sdmimd/2024/33524

Issue

Volume 15, Issue 2, September 2024

Section

Articles

License

Copyright (c) 2024 Nilamben Johnbhai Parmar, Suresh P. Machhar

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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