Volume 14, Issue 2, September 2023
Published:
2023-10-10
Editorial
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Editorial
Abstract views: 176 times| Download: 123 times| https://doi.org/10.18311/sdmimd/2023/35261
Articles
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A Systematic Literature Review on Humour Advertising: The ADO Model Approach
Keywords:
ADO, Advertising Appeal, Humour Advertising, Humour Appeal, Review Paper -
Evaluation of Operational Efficiency of Fair Price Shops in Public Distribution System: An Empirical Study
Keywords:
Food Security, National Food Security Act 2013, Operational Efficiency, Public Distribution System -
Indigenous and Disruptive Remote Patient Monitoring Devices - A Case Study on AI in Healthcare
Keywords:
AI-Enabled Remote Monitoring Devices (RPM), Case Study, Challenges, Google Trends, Healthcare 4.0 -
Influence of Family Involvement Towards Financial Access in MSMES — A Perspective
Keywords:
Entrepreneur, Family Involvement, Financial Access, MSME -
Linkage of Digitalization and Perceived Organizational Performance of Small and Medium Enterprises
Keywords:
Adoption of Digital Technology, Digitalization, Perceived Organizational Performance, Rubber Products Manufacturing Industry, Small and Medium Enterprises (SMEs), Sustainable Development, Web Portal -
Modelling Customer Satisfaction and Loyalty Using Structural Equation Modeling Based on Service Quality Measurement in the 10-Minute Online Grocery Delivery Industry
Keywords:
Customer Loyalty, Customer Satisfaction, Grocery Delivery, Grocery Shopping, Online Grocery Shopping, Service Quality -
Spirituality: An Attitudinal Variable among Other Factors that Drive Purchase Behaviour of the Green Consumer Segment
Keywords:
Green Consumer, Purchase Behaviour, Purchase Intention, SEM, Spirituality -
Sustainable Investing with ESG - Variables Impacting Individual Investor Decisions
Keywords:
ESG, Investors’ Attitude, Perception, Sustainability -
Understanding Entrepreneurial Intentions among University Students: An Empirical Investigation
Keywords:
Entrepreneurial Attitudes, Entrepreneurial Intention, Perceived Behavioural Control, Subjective Norm, University Students -
Workplace Spirituality and Turnover Intentions: Mediating Role of Job Satisfaction
Keywords:
Information Technology, Intention to Quit, Job Satisfaction, Self-Determination Theory, Workplace spirituality
Book Review
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Kautilya’s Arthashastra: Relevance in the 21st Century
Abstract views: 190 times| Download: 192 times| https://doi.org/10.18311/sdmimd/2023/34927